GILSUM, N.H. (MyKeeneNow) Badger Balm, the well-known family-owned body-care manufacturer based in Gilsum, has been selected for the 2025 Made in America Holiday Gift Guide, a national roundup of U.S.-made gifts and seasonal products released earlier this month.

The company, known for its organic balms, oils and personal-care items, was highlighted for its commitment to sustainability and for maintaining a close-knit workplace culture. Badger Balm’s catalog ranges from lip balms to hair and body care products, all made with natural ingredients. Though the company sources some components globally, production takes place in New Hampshire.

Now in its 12th year, the guide is published by the Alliance for American Manufacturing and aims to connect shoppers with U.S.-made goods during the busiest retail season of the year. Organizers say interest in American-made products remains high, but shoppers often struggle to find them in major stores — a gap the guide is designed to fill.

Badger Balm’s inclusion places it among standout small businesses nationwide as holiday shopping ramps up.