CONCORD, N.H. (MyKeeneNow) As Valentine’s Day approaches, New Hampshire authorities are cautioning residents about a surge in online romance scams that prey on unsuspecting victims looking for love.

Attorney General John M. Formella is urging the public to remain vigilant, emphasizing that these scams often involve fraudsters creating fake identities to manipulate and steal from their targets. The warning comes as part of the latest edition of the state’s NH Consumer Insight newsletter, which outlines key red flags and prevention tips.

“Romance scams continue to be a major concern, especially during this time of year,” said Formella. “Scammers prey on vulnerable individuals, often using fake personas and emotional manipulation to steal money or personal information. We want to help New Hampshire residents stay safe and avoid falling victim to these deceptive schemes.”

How the Scams Work

Romance scams typically begin with an unsolicited message—often on social media or dating apps. The scammer may quickly profess love or deep affection, but ultimately, their goal is financial gain. Common tactics include fabricating emergencies to request money, making excuses to avoid in-person meetings, and manipulating victims into sharing sensitive information.

Protect Yourself

Officials recommend several strategies to avoid becoming a victim:

  • Be cautious of messages from strangers, especially those who quickly express strong romantic interest.
  • Never send money or gifts to someone you haven’t met in person.
  • Avoid sharing sensitive personal details that could be used for identity theft.

For those who suspect they’ve been targeted, the Attorney General’s office advises reporting the incident immediately to local law enforcement and state consumer protection agencies. Victims can also file complaints through the Consumer Protection and Antitrust Bureau at 271-3641 or online at the New Hampshire Department of Justice’s website.