MONADNOCK REGION, N.H. (MyKeeneNow) By the time someone is choosing between you and another business, a lot has already happened.

They’re interested.
They’ve searched.
They’ve narrowed their options.

Now they’re deciding.

And at this stage, customers rarely choose the “best” business.

They choose the one that feels like the safest decision.

The Decision Is About Confidence, Not Claims

When options look similar, customers don’t dig deeper.

They scan.
They compare.
They choose the option that feels familiar and reassuring.

That familiarity doesn’t happen by accident.

It’s created by showing up consistently during the decision window.

Why Good Businesses Lose This Moment

Many good businesses lose customers here without realizing it.

They get attention.
They show up once during search.
And then they disappear.

Meanwhile, competitors continue to show up — reinforcing trust and confidence.

And that’s who gets chosen.

This is the “Get Chosen” Stage

Getting chosen isn’t about pressure.

It’s about reassurance.

You’re reminding potential customers that you’re relevant, credible, and still there while they decide.

That’s the difference between being found once and being chosen at the end.

A Conversation If You’re Curious

If you’re wondering how this applies to your business specifically, we can talk it through.

No sales pitch.
No obligation.
Just a practical conversation about how customers are finding and choosing businesses like yours today.

We may be able to help.
We may decide it’s not the right fit.
You’ll know quickly.

You can reach me directly at
rcable@monadnockmediagroup.com