MONADNOCK REGION, N.H. (MyKeeneNow) If your advertising feels like it should be working better than it is, you’re not alone.

This is one of the most common conversations I have with local business owners.

They’re visible.
They’re active.
They’re investing.

And yet, results feel harder to come by than they used to.

The Missing Piece Most People Don’t See

Here’s the revelation that changes how most owners look at their marketing.

A lot of advertising does a great job of getting people interested —
but very little of it helps people take the next step.

Print, radio, social ads, and billboards all excel at creating interest.

That’s Get Wanted.

But interest alone doesn’t create customers.

What People Do After They Get Interested

Once someone becomes interested, the next step is almost universal.

They go online and search.

They’re not searching for your business name.
They’re searching for what they want.

And this is where many marketing plans quietly fall apart.

Why It Feels Like Nothing Is Working

When your business isn’t clearly present during search — or when competitors are more visible — it creates a confusing result.

You did enough advertising to create interest…
but not enough to support the decision.

So it feels like advertising “isn’t working,”
when in reality, it’s incomplete.

This Is a Balance Issue, Not a Failure

Most businesses don’t have a bad plan.

They have an unbalanced one.

Too much focus on getting attention.
Not enough on being found.
And almost none on staying visible long enough to be chosen.

When those pieces come into balance, marketing starts to make sense again.

An Open Invitation

If this explanation puts words to something you’ve been feeling, maybe we should talk.

Not a pitch.
Not a commitment.

Just a conversation about how your current approach lines up with how customers actually make decisions today.

We may be able to help.
We may decide we’re not the right fit.
Either way, you’ll leave with clarity.

You can reach me directly at
rcable@monadnockmediagroup.com