KEENE, N.H.(MyKeeneNow) What began as a record-breaking anniversary celebration for a longtime downtown retailer has turned into an unexpected community-wide giveaway after a printing error left one major prize unclaimed.

Following its 26th anniversary “HOKA Day” sale last weekend, Ted’s Shoe and Sport announced that the grand prize in its scratch-ticket promotion — a trip for two to Italy — was never actually distributed due to a production mistake.

The store, which handed out scratch tickets to all visitors during the event regardless of purchase, said it discovered after the sale that the winning ticket had not been printed at all.

Rather than cancel the prize, the business is moving forward with awarding the trip and expanding eligibility to the public.

“We’re doing what feels right,” the store shared in a statement, emphasizing its commitment to the community that has supported the business for more than two decades.

Now, anyone can enter to win the Italy trip — described as a “coffee for two in Italy” experience — with no purchase required. The winner will be selected at random and announced on Saturday, April 4, at 6 p.m.

The giveaway follows a milestone weekend for the Main Street retailer, which drew strong turnout during its annual sale and continued its tradition of community giving, including a buy-one, give-one shoe donation to Hundred Nights Shelter.

Store representatives said the decision reflects a core philosophy developed over 26 years in Keene: taking care of customers and the broader community.

Residents can enter the giveaway through a form available on the store’s website.