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Randy Cable – General Manager of Monadnock Media Group
Randy Cable, General Manager of Monadnock Media Group in Keene, NH, is dedicated to helping local businesses grow through smart, results-driven strategies. With deep expertise in advertising and marketing, he specializes in creating tailored solutions that build brand awareness, drive customer engagement, and increase revenue. Randy’s focus on understanding each business’s unique needs makes him a trusted partner for sustainable growth in the local market.
Visit them on the web at monadnockmediagroup.com
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Think your Facebook followers see your posts? Most businesses reach just 1–2% organically—making social media unreliable as a primary strategy.
With unemployment hovering around 3 percent in the Monadnock Region, businesses are being forced to rethink how they recruit — shifting from traditional job postings to marketing roles directly to passive job seekers who aren’t actively looking but may be open to the right opportunity.
Getting found online no longer seals the deal—it just puts businesses on the shortlist, where trust, clarity, and credibility decide who actually gets chosen.
Sparking interest is only the first step; the real competition begins when people search online and quickly decide which business feels clearest, safest, and most relevant.
Most marketing targets people already shopping. Real growth comes from reaching those who haven’t connected their problem to your solution yet.
Search isn’t where customers browse anymore — it’s where they decide. Businesses that match search intent clearly and quickly are the ones that get the click, call and sale.
When customers compare similar businesses, the final choice is rarely about who claims to be the best. It’s about familiarity, clarity, and confidence — especially in search, where fast scans and matching intent often determine who gets clicked and who gets overlooked.
A Monadnock Region marketing professional explains why many local advertising efforts fall short — and how balancing visibility, search and follow-through can turn interest into customers.
Biggest Marketing Mistake that is costing Monadnock Region Businesses new customers.
SEO still matters, but shortcuts don’t — here’s why many businesses pay for SEO that no longer works and what Google actually values today.