Advertising and Marketing Expert

Sparking interest is only the first step; the real competition begins when people search online and quickly decide which business feels clearest, safest, and most relevant.

Most marketing targets people already shopping. Real growth comes from reaching those who haven’t connected their problem to your solution yet.

Search isn’t where customers browse anymore — it’s where they decide. Businesses that match search intent clearly and quickly are the ones that get the click, call and sale.

When customers compare similar businesses, the final choice is rarely about who claims to be the best. It’s about familiarity, clarity, and confidence — especially in search, where fast scans and matching intent often determine who gets clicked and who gets overlooked.

A Monadnock Region marketing professional explains why many local advertising efforts fall short — and how balancing visibility, search and follow-through can turn interest into customers.

Biggest Marketing Mistake that is costing Monadnock Region Businesses new customers.

SEO still matters, but shortcuts don’t — here’s why many businesses pay for SEO that no longer works and what Google actually values today.

If advertising feels less effective, it’s not your business that changed — it’s how customers search, compare, and choose, often long before they ever reach out.

Many Monadnock Region businesses are losing new customers without realizing it — because buyers now search, compare and vet before choosing.

KEENE, N.H. (MyKeeneNow) This one sounds reasonable too: “Business is slow, I can’t afford […]